In addition to improved efficiency (and therefore cost savings) in the process, a number of other benefits were achieved. The process is now proportionate to the work needed, with one step for standardised briefing, including firm deadlines. A library of tangibles has been set up to reduce duplication and different versions. Demand is now managed through one channel, as it comes in to even flow of work. Lastly, work is matched to the Business Plan and has in-built evaluation.