Often displayed as one-word statements, corporate Values can often be detached from the day-to-day reality in organisations.
How often have you seen a set of value statements printed on the wall of a business that you consider to be false, vague or misleading?
Poplar HARCA recognised that behaviours, the way we enact our values, are of a greater importance than the values themselves. So, cutting the corporate red tape they created the two things their organisation needed to thrive and stay focused, a purpose statement (what they are here to achieve) and five top-level behaviours.
Their next task was to ensure that the interpretation of their top-level corporate behaviours were consistently understood and therefore represented, lived, and role modelled day-in-day out by every member of staff.