PDCA model illustrated by Ad Esse Consulting

This cycle never stops and continues to go round in a cycle.

Plan: Clarify your objectives and goals, then document what you will to do to achieve your goals. You need to clearly define how you will know when your goals are met and what success looks like. This should be measurable. Ideally you should aim to test your ideas on a small scale if this is possible.

Do: Execute your plan.

Check: After you’ve delivered your plan, you need to check what has been achieved and compare it to what was expected. Gather as much data as possible and consider what you can improve to achieve greater results next time.

Act: If you have achieved your aims, then you need to update your work standards, so your new better way of working becomes the norm (until the next improvement that is).

If you haven’t achieved your aims, then you either need to revert to your previous standard or tweak your ‘plan’ and go around the PDCA cycle again.

The approach is based on the premise that our knowledge and skills are limited but improving over time. Especially at the start of a new process or project, key information may not be known; PDCA method provides us with ongoing feedback to strengthen our initial assumptions and increase our knowledge. Rather than enter “analysis paralysis” to get it perfect the first time, it is better to be approximately right than exactly wrong. With the improved knowledge, we may choose to refine or alter our initial approach.