Episode 6: Katie Hart
(Part 1) Understand, communicate and engage your customers with neuromarketing
Katie Hart is an expert in neuromarketing and helps organisations practically apply neuroscience to understand why people behave the way they do. This is useful for leaders, CI practitioners and CI champions who want to engage others in improvement programmes, as well as marketing professionals and others who want to engage with customers and stakeholders more effectively.
In this edition of Not Another Book Review, our guest presenter is Sam Warburton, Design & Content Creator at Ad Esse. This is part 1 of 2 episodes with Katie Hart.
To learn more about Katie’s work, visit her website.
The Book: Brainfluence by Roger Dooley