In conversation with Katie Hart:

Brainfluence, by Roger Dooley

Understand, communicate and engage your customers with neuromarketing

Katie Hart is an expert in neuromarketing and helps organisations practically apply neuroscience to understand why people behave the way they do. This is useful for leaders, CI practitioners and CI champions who want to engage others in improvement programmes, as well as marketing professionals and others who want to engage with customers and stakeholders more effectively.

To learn more about Katie’s work, visit her website.