1. Our promise
Table of Contents
We’re a Business Consultancy and offer a range of products and services to help organisations with a social purpose make sustainable continuous improvements. These include, but are not limited to, social housing providers, local authorities, charities, healthcare organisations, etc. As well as offering invoiced session, we also have products to purchase directly from our online shop.
- Our consulting services, such as face-to-face and virtual workshops & training.
- Our website – ad-esse.com.
- Our online shop (accessed through ad-esse.com).
- Our newsletter and communications, such as our newsletters and events.
3. What types of information do we collect?
We only collect information about you if we have a reason to do so – for example, to provide our products / services, to communicate with you, or to make our offerings better.
Type of data we collect
Personal data means any information capable of identifying an individual, including when they are acting in a professional capacity. It does not include anonymised data.
We may process certain types of personal data about you as follows:
- Identity Data may include your first name, last name, organisation and job title.
- Contact Data may include your organisation address, email address and telephone numbers.
- Transaction Data may include details about payments made by your organisation to us.
- Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
- Usage Data may include information about how you use our website, products and services.
- Marketing and Communications Data may include your preferences in receiving marketing communications from us in your communication preferences.
We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data. We do not collect any Sensitive Data about you.
We collect this information from two sources: if and when you provide information to us, and from outside sources. Let’s go over the information that we collect.
Information you provide to us
We collect information that you provide to us directly. You may provide data by filling in forms on our website or by communicating with us by post, phone, email or verbally, including when you:
- Procure our services / products
- Are actively involved in a project with us
- Work in a relevant role within a client organisation
- Subscribe to our newsletter or events
- Request resources or marketing be sent to you
- Give us feedback
- Apply for a job role with us
- Process a payment through our online shop
Information we collect from other sources
We may also get information about you from other sources:
- Business profile: Occasionally, our HubSpot CRM automatically fills in business profile information for your organisation.
- Website usage: We process aggregated data via Google Analytics from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data. We do not collect any Sensitive Data about you.
- Automated technologies or interactions: As you use our site, we may automatically collect technical data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive technical data about you if you visit other websites that use our cookies.
The information we receive depends on which services you use or authorise and what options are available.
4. How and why we use your information?
Purposes for using information
|Purpose / Activity||Type of data||Lawful basis for processing|
To register you as a new customer
Performance of contract with you
To deliver your service including:
a. Manage payments, fees & charges
b. Collect & recover money owed to us
e. Marketing & Communications
a. Performance of a contract with you
b. Necessary for our legitimate interests to recover debts owed to us
To manage our relationship with you which will include:
b. Asking you to leave a review or take a survey
d. Marketing & Communications
a. Performance of contract with you
b. Necessary to comply with a legal obligation
c. Necessary for our legitimate interest to keep our records updated and to study how customers use our products / services
To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
a. Necessary for our legitimate interests for running our business
b. Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you and measure & understand the effectiveness of our advertising
e. Marketing & communications
Necessary for our legitimate interests to study how customers use our products / services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products / services, marketing, customer relationships and experiences
Interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
To make suggestions and recommendations to you about goods or services that may be of interest to you
Necessary for our legitimate interests to develop our products / services and grow our business
We use information about you for the purposes listed below:
- To register you as a new customer
- To deliver your service, including: (a) manage payments, feed & charges; (b) Collect & recover money owed to us
- To communicate with you. For example, by emailing you to ask for your feedback, share tips for getting the most out of our services / products, or keep you up to date on Ad Esse Consulting news. If you don’t want to hear from us, you can opt out of marketing communications at any time. If you opt out, we’ll still send you important updates whilst you’re a client.
Legal basis for collecting and using information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
- The use is necessary in order to fulfil our commitments to you under the applicable terms of service or other agreements with you or is necessary to process your online order.
- The use is necessary for compliance with a legal obligation; or
- The use is necessary in order to protect your vital interests or those of another person; or
- We have a legitimate interest in using your information – for example, to provide and update our services; to improve our services so that we can offer you an even better user experience; to safeguard services; to communication with you; to measure, gauge, and improve the effectiveness of our marketing; and to monitor and prevent any problems with our services / products; or
- You have given us your consent – for example, filling out a form to receive a newsletter or join an event.
You will receive marketing communications from us if:
(i) you have requested information from us;
(ii) worked with us directly on a project;
(iii) worked within a client organisation at any time
(iv) due to the nature of your job role and/or organisation we feel that there is a genuine legitimate interest; and
(v) in each case, you have not opted out of receiving that marketing.
We will never share your personal data with any third party for marketing purposes.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at firstname.lastname@example.org at any time.
Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of receiving a service from us.
Change of Purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at email@example.com.
If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
5. Sharing information
How we share information
We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below:
- Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request.
- With your consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties when you authorise us to do so, like when you’re working with a digital agency, for example.
We have a long-standing policy that we do not sell our client’s data. We aren’t a data broker, we don’t sell your personal information to data brokers, and we don’t sell your information to other companies that want to spam you with marketing emails.
How long we keep you information for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see below for further information.
6. Data security
Client information is held by Ad Esse Consulting on our HubSpot CRM. More information about their security is available here.
We collect profile information for our marketing communications in our email marketing provider’s database, MailChimp. More information about their security is available here.
We have appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. International transfers
Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.
We have no need to transfer any data outside the European Economic Area (EEA).
8. Third party links
This website may include links to third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
10. What are your legal rights?
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
These include the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to the processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Right to withdraw consent.
If you wish to exercise any of the rights set out above, please email us at firstname.lastname@example.org.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We will respond to all legitimate requests as quickly as is possible at the time.
11. European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
- Request access to your personal data
- Request correction or deletion of your personal data
- Object to our use and processing of your personal data
- Request portability of your personal data
You also have the right to make a complaint to a government supervisory authority.
12. How to reach us
Our full details are:
Full name of legal entity: Ad Esse Consulting Ltd.
Company Registration: 5245381
Email address: email@example.com
Postal address: 76 New Cavendish Street, London, W1G 9TB
Telephone number: 01164 788 258
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at firstname.lastname@example.org.