Privacy Policy

1. Introduction

This privacy notice provides you with details of how we collect and process your data through your use of our site ‘’. Last updated on 28/05/2020.

Ad Esse Consulting is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details

Our full details are:

Full name of legal entity: Ad Esse Consulting Ltd.
Company Registration: 5245381
Email address:
Postal address: 76 New Cavendish Street, London. W1G 9TB
Telephone number: 0116 478 8258

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at

2. What data we collect about you

Personal data means any information capable of identifying an individual, including when they are acting in a professional capacity.  It does not include anonymised data.

We may process certain types of personal data about you as follows:

  • Identity Data may include your first name, last name, organisation and job title.
  • Contact Data may include your organisation address, email address and telephone numbers.
  • Transaction Data may include details about payments made by your organisation to us.
  • Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
  • Usage Data may include information about how you use our website, products and services.
  • Marketing and Communications Data may include your preferences in receiving marketing communications from us in your communication preferences.

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

We do not collect any Sensitive Data about you.

3. How we collect your personal data

We collect data about you through a variety of different methods including:

Direct interactions: You may provide data by filling in forms on our website or by communicating with us by post, phone, email or verbally, including when you:

  • procure our services
  • are actively involved in a project with us
  • work in a relevant role within a client organisation
  • subscribe to our electronic publications
  • request resources or marketing be sent to you
  • give us feedback

Automated technologies or interactions: As you use our site, we may automatically collect technical data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive technical data about you if you visit other websites that use our cookies.

Third parties or publicly available sources: Identity and contact data from publicly available sources such as the Charities Commission and individual organisation websites.

4. How we use your personal data

We will only ever use personal data that is linked to your organisation, unless specifically requested by you.

We will only ever use your data within Ad Esse Consulting. We never sell your data. We may, with your permission, pass on your organisational contact data for purposes such as networking and for obtaining client references.

As we work within business-to-business, we generally rely on “legitimate interests” as the legal basis for our data processing.  We always follow best practice, and individual employees can opt-out of any communications at any time. You can do this by:

  • unsubscribing via the automatic link on any electronic communications received from us
  • emailing us at

Purposes for processing your personal data

Purpose / Activity Type of data Lawful basis for processing
To register you as a new customer

a. Identity

b. Contact

Performance of contract with you

To deliver your service including:

a. Manage payments, fees & charges

b. Collect & recover money owed to us

a. Identity

b. Contact

c. Financial

d. Transaction

e. Marketing & Communications

a. Performance of a contract with you

b. Necessary for our legitimate interests to recover debts owed to us

To manage our relationship with you which will include:

a. Notifying you about changes to our terms or privacy policy

b. Asking you to leave a review or take a survey

a. Identity

b. Contact

c. Profile

d. Marketing & Communications

a. Performance of contract with you

b. Necessary to comply with a legal obligation

c. Necessary for our legitimate interest to keep our records updated and to study how customers use our products / services

To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

a. Identity

b. Contact

c. Technical

a. Necessary for our legitimate interests for running our business

b. Necessary to comply with a legal obligation

To deliver relevant content and advertisements to you and measure & understand the effectiveness of our advertising






a. Identity

b. Contact

c. Profile

d. Usage

e. Marketing & communications

f. Technical

Necessary for our legitimate interests to study how customers use our products / services, to develop them, to grow our business and to inform our marketing strategy





To use data analytics to improve our website, products / services, marketing, customer relationships and experiences

a. Technical

b. Usage

Interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

To make suggestions and recommendations to you about goods or services that may be of interest to you

a. Identity

b. Contact

c. Technical

d. Usage

e. Profile

Necessary for our legitimate interests to develop our products / services and grow our business

Marketing Communications

You will receive marketing communications from us if:

(i) you have requested information from us;
(ii) worked with us directly on a project;
(iii) worked within a client organisation at any time
(iv) due to the nature of your job role and/or organisation we feel that there is a genuine legitimate interest; and
(v) in each case, you have not opted out of receiving that marketing.

We will never share your personal data with any third party for marketing purposes.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of receiving a service from us.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

5. Disclosures of your personal data

We would only share your personal data to third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

We have no need to transfer any data outside the European Economic Area (EEA).

7. Data security

All data held by Ad Esse Consulting is done so within webCRM. webCRM is hosted by Hosters A/S  in Denmark. A leading and proven hosting provider with equipment and data housed in datacenter locations owned by Nianet A/S – also a proven datacenter provider.

More information about their security is available here.

We have appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to the processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We will respond to all legitimate requests as quickly as is possible at the time.

10. Third party links

This website may include links to third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

11. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.